Multiple Devices Ads for Retargeting & Remarketing
Re-engage interested prospects and recover lost sales
Create Your Ad NowAbout Multiple Devices Style
The Multiple Devices style showcases products across various devices (phone, tablet, laptop) demonstrating cross-platform compatibility. Perfect for apps, software, digital services, and products emphasizing multi-device functionality.
Best For:
- Apps and software
- Digital services
- Cloud-based products
Avoid:
- Avoid for single-device products
- Don't use for physical non-digital items
- Avoid when multi-device isn't relevant
About Retargeting & Remarketing
Retargeting and remarketing campaigns focus on reconnecting with users who have already interacted with your brand but haven't converted. These advertisements target warm audiences - site visitors, cart abandoners, video viewers, or past customers - with tailored messaging that addresses their specific position in the customer journey. The key is acknowledging their previous interaction while providing new incentives or information to complete the desired action. Successful retargeting ads use dynamic content, sequential messaging, and strategic frequency capping to stay relevant without becoming intrusive, ultimately recovering revenue that would otherwise be lost.
Key Benefits:
- Recover abandoned carts and lost sales opportunities
- Lower cost per acquisition with warm audience targeting
- Increase conversion rates through multiple touchpoints
- Build brand recall through repeated exposure
- Leverage existing traffic investment more efficiently
- Personalize messaging based on previous behavior
Common Goals:
- Recover abandoned shopping carts
- Convert site visitors into customers
- Re-engage past customers for repeat purchases
- Complete interrupted purchase journeys
- Increase overall conversion rates
Target Audience:
Site visitors, cart abandoners, past customers, engaged users who haven't converted
How to Create Multiple Devices Ads for Retargeting & Remarketing
Steps:
- 1Upload product images
- 2Select Multiple Devices style
- 3Choose device array
- 4Preview comprehensive presentation
- 5Download for software campaigns
Best Practices:
- Segment audiences by behavior and engagement level
- Use dynamic ads showing previously viewed products
- Implement frequency caps to avoid ad fatigue
- Create sequential messaging that progresses the narrative
- Offer incentives for cart abandoners (discounts, free shipping)
- Exclude recent converters to avoid wasting budget
- Test different attribution windows and lookback periods
Frequently Asked Questions
Why show multiple devices?
Demonstrates cross-platform compatibility and seamless experience across all user devices.
What products need this?
Apps, software, cloud services, and digital products working across multiple device types.
How does this build confidence?
Shows product works everywhere, eliminating concerns about device compatibility.
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